Commercial

BMW

Sydney, 2016

BMW

“…..it was was with a sense of great synergy that we accepted the invitation to work with BMW, an organisation committed to quality design, in high performance industrial engineering and efficiency. These were qualities that are very much part of our office's DNA as well....." 

German motor company BMW have had an impressive history in the design and manufacture of motor bikes and cars where engineering and industrial design have been integrated to create many iconic and high performance industrial products. Over more than a hundred years, BMW has emerged as a global brand recognised for its reliability and quality. Their expansion into the Australian market is represented by two non-franchised dealerships in Sydney and Melbourne. This project involved the redevelopment of their 6930 sq. m. Sydney site in Rushcutters Bay bounded by busy New South Head Road, a gateway to the central business district and adjoining the dense heritage precinct of Darlinghurst and Paddington. The brief required two distinct and separate BMW and Mini vehicle showrooms for new and used cars as well as a large car parking facility and service centre. Lippmann Partnership were invited to take part in a City of Sydney Design Excellence Competition and proposed a composition of three distinct building forms separated by internal streets and public spaces to create an extension of the surrounding urban fabric. Both BMW and Mini showrooms were proposed along the high exposure Craigend Street frontage with secure internal pedestrian and vehicular streets accessible 24/7 during and outside of business hours. The experience of BMW/Mini customers was based on corporate identity guidelines but is intended for maximum comfort, high quality service and "shear driving pleasure".


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